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"As
our database grows and new subject areas come online, users don’t
always understand all the data elements. As a result, what may
appear to them as a data quality problem can actually be the
result of a user error.
For example, one of
our marketing analysts, Jan Russo, recently reported that she
and a colleague had each received different results from the
same query. They were concerned and asked me to look into the
specifics. "
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